About Us
At Abidha we believe that comfort is not a a luxury-it is a right. And all the woman who have spent their lives, nurturing others, it’s time to feel nurtured themselves.
Born from the Heart of a family legacy, Abidha is a thoughtful extension of Okasa knitwears. The trusted name in men’s T-shirts founded about 4 decades ago by Mr Anil Jain. With his unwavering grit and passion for quality, he set out to create garments with fit and honesty at their core All at a price that respects every pocket.
Today, his two sons Mr Sakal Jain and Mr. Saksham Jain continue, his men’s wear legacy .
And now his grand-daughter, Abhidha at just 22 carries that same torch forward with new lens for a new audience.
While Abhidha may be young, her soul belongs to the woman who shaped her. A personal believer in comfort over appearance and intention over trend, she felt a deep void in the market for affordable well fitted lounge wear for mid-aged women-pieces that move with you, breathe with you and make you feel like yourself. Abidha was born out of this need — and mission to fill it with care.
A Brand for Women Who’ve Grown Into Their True Self.
The Abidha Woman
She is resilient, soft, wise, and wonderfully herself.
She doesn’t dress to impress-she dresses to feel.
And now, she finally has a brand made just for her.
Welcome to Abidha
Where every fit feels like it found you — it’s a feeling passed down through generations.
The brand doesn’t promise youth. It promises dignity, and timeless grace that every woman deserves.
WHAT WE STAND FOR:
Generational Wisdom, Modern Sensibility : Though led by a young founder, every stitch is rooted in time-tested values with the same commitment to precision, fit and affordability.
Made for Real Women, Not Runways : Abidha designs for women who have spent decades living for others, now reclaiming their right to comfort, grace, and movement without compromise.
Comfort with Integrity : Abidha doesn’t do inflated tags or marketing gimmicks. Every piece is priced to reflect its true cost — fair to the artisan, fair to the buyer.
A New Voice, The same Heart : To the founder style isn’t seasonal–it is emotional. The carried forward legacy of a man who taught her that success isn’t about making noise, It’s about making something that lasts.
